The Baby Box launches in the UK!

Finnish Baby Boxes now available in the UK!

Inspired by the success and practicality of Finland’s baby box scheme, thebabybox.com has just launched an exciting new range of Finnish Baby Boxes – the perfect gift for any new parent!

(L-R) James Fox, Founder – The Baby Box, Cathy Kelly – UNICEF Ambassador, Peter Power – Executive Director UNICEF Ireland

The Baby Box concept originated in Finland in the 1930s, where it was introduced to tackle the country’s high infant mortality rate. The original baby box was designed to be used as an infant’s first crib, with a mattress, basic clothing and essential supplies to promote safe sleeping.


The programme is still going strong today, and Finland’s Infant Mortality rate is now the 5th lowest in the world.

Now reimagined as a stylish and practical gift for parents and new babies, thebabybox.com updates the concept with attractive packaging, a firm safety- approved mattress, 100% cotton clothing and blankets, the finest Egyptian muslins, super snuggly toys and lots of baby-friendly lotions and potions. Each box converts into a practical and durable crib, which conforms to BS EN 1130 – the top international standard for crib and cradle safety.


What’s more, thebabybox.com is more than just a commercial enterprise. “We believe that every child deserves an equal start in life regardless of where they’re born” says thebabybox.com founder James Fox, “That’s why we are proud to be working with UNICEF Worldwide to help protect children in developing countries against life threatening diseases like measles, polio and tetanus.”

Ten Vaccination Kits will be donated for every Baby Box sold through the website. Each of these Kits will protect a child in the Developing World from Measles, Polio and Tetanus. For more information on our Charity Work, please click here.

A practical product with a social purpose? That should help more parents – and babies – sleep a little easier!

To see the full range of Baby Boxes and lots of other Gifts Ideas please click here .

Delivery is FREE to all UK & Ireland addresses!